Organization-Wide Usage — All Roles
Jan 2026 Peak (All Roles)
5,612
Best single month on record
↑ All-time high
MoM Growth (Dec→Jan)
+15.9%
4,842 → 5,612 sessions
↑ Sustained momentum
6-Month Growth
+172%
Jul 2025 → Jan 2026
↑ 2,080 → 5,612
Year-Over-Year
+7,917%
Jan 2025 (70) → Jan 2026 (5,612)
↑ Platform inflection
Doctor Usage Across the Organization
Jan 2026 Doctor Sessions
3,856
Doctor + Medical Director + Relief roles
↑ Best month ever
Doctor MoM (Dec→Jan)
+11.3%
3,465 → 3,856 sessions
↑ Consistent climb
Doctor 6-Month Growth
+166%
Jul 2025 → Jan 2026
↑ 1,451 → 3,856
Doctor YoY
+742%
Feb 2025 (355) → Feb 2026 (2,989)
↑ Compounding fast
6-Month Trend Deep Dive
📈 6-Month Acceleration Signal
From August to January, the platform added 3,545 sessions/month in incremental growth. Each month has been meaningfully higher than the last — this is not noise, it's a sustained acceleration driven by new cohort onboarding layering on top of Cohort 1's growing base.
Doctor Cohort Lifecycle
📊 Survivors Get Better
Doctors who reach Month 6 on the platform nearly double their average sessions — from 20/month at onboarding to 40+ by Month 6 and 57 by Month 11. The doctors who stick around don't plateau. They compound.
Month 1 Avg Sessions
20
Per active doctor at onboarding
Month 6 Avg Sessions
40
+96% growth from Month 1
↑ Habit forming
Month 11 Avg Sessions
57
+183% growth from Month 1
↑ Power user territory
Clinic Performance
🏆 Top Clinic Spotlight
VIP - Dutchess County Animal Hospital is the network's standout performer — 4,610 all-time sessions, 13 avg visits/day, and the #1 phone calling adopter with 709 calls. They are proof of what full platform adoption looks like.
All Active Clinics Ranked
| # |
Clinic |
All-Time Sessions |
Progress |
Cohort |
Benchmark |
Onboarding Cohort Analysis
📊 Cohort Momentum
Every cohort is growing. Cohort 1 — 14 clinics live since March 2025 — scaled from 1,199 sessions at launch to 2,592 in January 2026, a +116% increase in 11 months. Cohort 2 tripled in just 3 months (541 → 1,732). Cohort 3 is building steadily. Cohort 4, just 3 months old, is finding its footing.
1
Pioneer Cohort
Live: March 2025 · 14 clinics
23,242
Total sessions since launch
M1: 1,199 → M11 peak: 2,592 (+116%)
2
Growth Cohort
Live: October 2025 · 8 clinics
5,735
Total sessions since launch
M1: 541 → M4: 1,732 (+220%)
3
Expansion Cohort
Live: November 2025 · 15 clinics
3,524
Total sessions since launch
M1: 637 → M3: 1,032 (+62%)
4
Newest Cohort
Live: December 2025 · 14 clinics
716
Total sessions since launch
M1: 229 → M3: 230 — early ramp
Usage by Cohort — All Role Types
👥 All Roles Included
The charts below show all platform users (doctors, medical directors, admins, members, and all other roles) — giving a full picture of how each cohort is engaging with VetRec across the entire clinic team, not just billing doctors.
Doctor Usage by Cohort
🩺 Doctor-Only Cohort View
Isolating billable doctor sessions by cohort shows that Cohort 2 is already tracking above Cohort 1's early trajectory on a per-clinic basis. Cohort 3 is growing month-over-month. The ramp is getting faster with each successive cohort.
Clinic-Level Breakdown by Cohort
Cohort 1 — Pioneer Clinics (Live: March 2025)
14 clinics · 23,242 total sessions
| # | Clinic | Mar | Jun | Sep | Oct | Nov | Dec | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Dutchess County Animal Hospital | 435 | 409 | 395 | 413 | 373 | 407 | 423 | 225 | 5,129 | ↑ Strong |
| 2 | Linden Heights Animal Hospital | 53 | 291 | 280 | 396 | 252 | 261 | 276 | 140 | 2,949 | ↑ Growing |
| 3 | Berkeley Heights Animal Hospital | 153 | 122 | 316 | 412 | 272 | 321 | 322 | 258 | 2,773 | ↑ Strong |
| 4 | Knoxville Pet Emergency Clinic | 236 | 245 | 136 | 164 | 127 | 205 | 251 | 229 | 2,585 | → Stable |
| 5 | Whippany Veterinary Hospital | 1 | 173 | 242 | 345 | 299 | 273 | 334 | 204 | 2,380 | ↑ Growing |
| 6 | Crestview Veterinary Hospital | 0 | 176 | 142 | 224 | 211 | 293 | 292 | 203 | 2,016 | ↑ Growing |
| 7 | El Paso Animal Emergency Center | 165 | 121 | 158 | 134 | 180 | 112 | 122 | 116 | 1,763 | → Stable |
| 8 | Port Isabel Animal Clinic | 1 | 8 | 157 | 147 | 232 | 263 | 283 | 209 | 1,723 | ↑ Strong |
| 9 | Magnolia Creek Animal Hospital | 33 | 16 | 108 | 129 | 110 | 96 | 115 | 90 | 987 | → Stable |
| 10 | Broadway Veterinary Care | 85 | 91 | 5 | 1 | 55 | 94 | 78 | 79 | 837 | ↕ Variable |
| 11 | Abingdon Square Veterinary Clinic | 26 | 54 | 63 | 85 | 89 | 102 | 95 | 90 | 682 | ↑ Growing |
| 12 | El Paso Animal Urgent Care West | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 10 | 13 | ⚠ Just Started |
| 13 | Animal Hospital of Padre Island | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | ⚠ Inactive |
| 14 | Boca Chica Animal Hospital | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | ⚠ Inactive |
Cohort 2 — Growth Clinics (Live: October 2025)
8 clinics · 5,735 total sessions
| # | Clinic | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Redlands Emergency | 170 | 221 | 347 | 627 | 547 | 1,913 | ↑ Strong |
| 2 | Falls Church | 108 | 159 | 349 | 353 | 236 | 1,206 | ↑ Growing |
| 3 | Centerville Square Animal Hospital | 146 | 183 | 193 | 201 | 170 | 945 | → Stable |
| 4 | East York Veterinary Clinic | 2 | 0 | 134 | 309 | 279 | 724 | ↑ Accelerating |
| 5 | New Castle Veterinary Clinic | 71 | 89 | 75 | 96 | 62 | 437 | → Stable |
| 6 | Spruce Hill Animal Hospital | 1 | 9 | 152 | 129 | 78 | 369 | ↓ Declining |
| 7 | Franklin Animal Clinic | 35 | 82 | 69 | 17 | 12 | 220 | ⚠ Dropping |
| 8 | Spring Oaks Animal Hospital | 8 | 15 | 1 | 0 | 0 | 24 | ⚠ Stalled |
Cohort 3 — Expansion Clinics (Live: November 2025)
15 clinics · 3,524 total sessions
| # | Clinic | Nov '25 | Dec '25 | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Alvin Animal Clinic | 267 | 326 | 451 | 286 | 1,353 | ↑ Strong |
| 2 | Chantilly Animal Hospital | 158 | 279 | 250 | 193 | 880 | ↑ Growing |
| 3 | Williamsburg Animal Hospital | 123 | 202 | 142 | 156 | 692 | → Stable |
| 4 | VIP Hardin Station Animal Clinic | 52 | 46 | 45 | 29 | 269 | ↓ Declining |
| 5 | Ark Animal Clinic | 0 | 3 | 105 | 118 | 226 | ↑ Accelerating |
| 6 | Animal Care Center of Aurora | 0 | 0 | 28 | 172 | 200 | ↑ Just Launched |
| 7 | Newton Veterinary Hospital | 15 | 0 | 0 | 33 | 54 | ↕ Inconsistent |
| 8 | Greenwood Village Veterinary Clinic | 20 | 10 | 6 | 0 | 38 | ⚠ Dropping |
| 9 | Springwood Veterinary Hospital | 0 | 0 | 5 | 2 | 7 | → Minimal |
| 10 | Bostic Veterinary Hospital | 2 | 0 | 0 | 0 | 2 | ⚠ Inactive |
| 11 | Companion Animal Clinic | 0 | 0 | 0 | 0 | 2 | ⚠ Inactive |
| 12 | Safe Harbor Animal Clinic | 0 | 0 | 0 | 0 | 1 | ⚠ Inactive |
| 13 | Claws & Paws Veterinary Hospital | 0 | 0 | 0 | 0 | 1 | ⚠ Inactive |
| 14 | Animal Hospital of Padre Island | 0 | 0 | 0 | 0 | 9 | ⚠ Inactive |
| 15 | Boca Chica Animal Hospital | 0 | 0 | 0 | 0 | 3 | ⚠ Inactive |
Cohort 4 — Newest Clinics (Live: December 2025)
14 clinics · 716 total sessions · 3 months in
| # | Clinic | Dec '25 | Jan '26 | Feb '26 | All-Time | Status |
|---|
| 1 | Dakota Veterinary Center | 91 | 61 | 42 | 212 | Active |
| 2 | Carnegie Hill Veterinarians | 66 | 61 | 22 | 165 | Active |
| 3 | Broadway Animal Hospital of Riverdale | 39 | 50 | 12 | 157 | Active |
| 4 | Animal Emergency Center of Killeen | 0 | 31 | 72 | 103 | ↑ Ramping |
| 5 | Pet Hospital of Redlands + Urgent Care | 16 | 33 | 39 | 88 | ↑ Ramping |
| 6 | Rockwall Urgent Vet | 6 | 20 | 30 | 56 | ↑ Ramping |
| 7 | El Paso Animal Urgent Care West | 2 | 1 | 10 | 13 | Early |
| 8 | Budd Lake Animal Hospital | 6 | 0 | 0 | 11 | ⚠ Stalled |
| 9 | Animal Emergency Center of Temple-Belton | 2 | 0 | 0 | 2 | ⚠ Stalled |
| 10 | Sunshine Animal Hospital | 1 | 0 | 1 | 2 | Minimal |
| 11 | Waco Animal Emergency Clinic | 0 | 0 | 0 | 2 | ⚠ Not Started |
| 12 | Animal Care Center of North Jersey | 0 | 0 | 0 | 1 | ⚠ Not Started |
| 13 | East Texas Pet Emergency Clinic | 0 | 0 | 1 | 1 | ⚠ Not Started |
| 14 | VIP Kingston Animal Hospital | 0 | 0 | 1 | 1 | ⚠ Not Started |
2026 Growth Projections
📐 Methodology — Conservative Approach
Projections use a ~11% monthly growth rate — exactly half the actual average MoM rate observed Oct 2025–Jan 2026 (+21.5%). This deliberately accounts for natural plateau effects and seasonal variation. Even at this conservative rate, the trajectory is compelling.
Q1 2026 Projected
~18,700
Jan (actual 5,612) + Feb + Mar
Month breakdown
Jan: 5,612 (actual)
Feb: ~6,200 (proj)
Mar: ~6,900 (proj)
↑ +233% vs Q1 2025
Q2 2026 Projected
~25,400
April + May + June 2026
Month breakdown
Apr: ~7,600
May: ~8,400
Jun: ~9,300
↑ +36% vs Q1 2026
Q3 2026 Projected
~34,500
July + August + September 2026
Month breakdown
Jul: ~10,300
Aug: ~11,500
Sep: ~12,700
↑ +36% vs Q2 2026
⚡ If Current Rate Holds (+21% MoM)
At the actual observed growth rate (not the conservative halved rate), the platform would hit ~14,000 sessions in June 2026 and approach ~25,000/month by September 2026. The conservative projections above represent a realistic floor, not a ceiling.
Year-Over-Year Comparison
YoY — All Roles (Jan)
+7,917%
Jan 2025: 70 sessions → Jan 2026: 5,612
↑ 80x growth
YoY — Doctors Only (Feb)
+742%
Feb 2025: 355 → Feb 2026: 2,989
↑ 8.4x doctor growth
Weekly Session High
965
Week of Feb 8–14, 2026 · +7,323% from launch week
↑ 13 → 965 sessions/week
The Growth Opportunity
🌱 The Infrastructure Is Built. The ROI Is Ahead.
The VIP network has 179 registered doctors across 58 clinics. Current output is ~3,700 sessions/month. At the "Very Good" benchmark of 200 sessions/month per doctor, the potential is 35,800 sessions/month — the platform is running at just 10% of its capacity. The compounding value is just beginning.
Platform Capacity Utilization
Current monthly output vs. full potential at "Very Good" benchmark (200 sessions/doctor/month)
0
Current: ~3,725/mo
Potential: 35,800/mo
Dormant Doctors
60
Registered but not yet generating sessions
+3,060 sessions/mo potential
Zero-Usage Clinics
17
In network but not yet active
Ready to activate
Near-Active Doctors
12
8–11 high-activity days — just below threshold
Highest conversion probability
Conservative Growth Projections
Base Case
~4,800
Maintain current growth rate (+30% MoM) through Q2 2026. No new clinic activations needed.
Growth Case
~7,200
Activate 8 dormant clinics + re-engage 20 near-active doctors. Achievable with current infrastructure.
Full Network Case
~15,000+
All 58 clinics active, 179 doctors at "Acceptable" benchmark (100 sessions/month). The ceiling is high.
💰 The Cost of Stopping Now
The VIP network has absorbed the hardest part — onboarding, training, habit formation. Cohort data shows doctors who reach Month 6 nearly double their usage and keep growing. Cohorts 2, 3, and 4 are all still in their high-growth ramp phase. Stopping now means paying the onboarding cost twice, while forfeiting the compounding returns that are just beginning to materialize.
Where The Next Sessions Come From